Why did Clean Energy CU choose to become a B Corp?

Clean Energy CU decided to become a B Corp for a variety of reasons, including:

• Build Trust: Demonstrate transparency and credibility to our members, supporters, and employees.
• Solidify our vision: As part of our commitment to our vision and mission, we pursued this certification to help ensure that our mission isn’t just aspirational but structurally embedded in how our credit union operates.
• Differentiate: Stand out in the marketplace as a purpose-driven credit union, the first in the U.S. to accomplish b corp status.
• Attract Talent: Many employees, especially younger generations, want to work for companies that align with their values.
• Drive Improvement: The certification process helps us identify opportunities to strengthen sustainability, equity, and governance practices.